SALESFORCE MARKETING-CLOUD-CONSULTANT QUESTIONS - REDUCE YOUR CHANCES OF FAILURE IN EXAM

Salesforce Marketing-Cloud-Consultant Questions - Reduce your Chances of Failure in Exam

Salesforce Marketing-Cloud-Consultant Questions - Reduce your Chances of Failure in Exam

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Salesforce Marketing-Cloud-Consultant Certification is designed for professionals who want to demonstrate their expertise in Salesforce Marketing Cloud. Salesforce Certified Marketing Cloud Consultant certification is intended for individuals who have experience with the platform and want to showcase their skills to potential employers. Salesforce Certified Marketing Cloud Consultant certification exam covers a range of topics related to Marketing Cloud, including email marketing, social media advertising, and data management.

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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q120-Q125):

NEW QUESTION # 120
A consultant is configuring Marketing Cloud Connect in Marketing Cloud. The customer requires that integrated users only have access to Sales Cloud data visible to them in their Salesforce account.
How would the consultant ensure that this requirement is met?

  • A. Ensure that the User has the correct profile in Marketing Cloud.
  • B. Ensure that the User is assigned as System Administrator in Sales Cloud.
  • C. Create a User in Sales Cloud with a System Administrator Profile.
  • D. Check the Scope by User box in Marketing Cloud.

Answer: D


NEW QUESTION # 121
Northern Trail Outfitters is sending to an audience of over one million subscribers. They will use 10 different personalized fields in the email which reside in multiple data extensions. The goal is a timely email send from start to finish as it contains a limited quantity, first come-first served, special offer.
How should they accomplish this task?

  • A. Enable Send Throttling on high to ensure the speed Is increased to process the email as fast as possible.
  • B. Create and send to a sendable data extension containing those needed fields using a query activity.
  • C. Create and populate profile attributes for each of the 10 data extension fields and schedule a send with high priority.
  • D. Use the Lookup AMPscript function in the email to pull the fields from the data extensions for each subscriber.

Answer: B

Explanation:
To send an email with 10 personalized fields from multiple data extensions to an audience of over one million subscribers, Northern Trail Outfitters should create and send to a sendable data extension containing those needed fields using a query activity. A query activity can join and filter data from multiple data extensions and populate a sendable data extension with the required fields for personalization. This will improve the email send performance and avoid timeouts or errors. References:
https://help.salesforce.com/s/articleView?id=sf.mc_as_query_activity.htm&type=5https://help.salesforce.com/s/a


NEW QUESTION # 122
Northern Trail Outfitters (NTO) is launching a new subsidiary brand, Cloud Kicks, within the next six months.
Cloud Kicks anticipates sending approximately 50,000 emails per month from a child business unit. NTO will execute a large campaign announcing and associating itself with Cloud Kicks as part of the brand kickoff and is comfortable sharing digital properties with them. Cloud Kicks wants to utilize a custom sending domain, but deliverability is a primary concern.
What approach should be recommended?

  • A. A Private Domain should be applied to the parent business unit.
  • B. A Private Domain should be applied to the child business unit.
  • C. A new Sender Authentication Package should be used for NTO.
  • D. A Sender Authentication Package should be used for CloudKicks.

Answer: D

Explanation:
To use a custom sending domain and maintain deliverability for Cloud Kicks, Northern Trail Outfitters should use a Sender Authentication Package (SAP) for Cloud Kicks. A SAP is a tool that allows marketers to authenticate their emails with their own domain name and branding elements, such as links and images. A SAP also helps improve deliverability by increasing sender reputation and avoiding spam filters.
A new SAP for NTO is not needed, as they already have one for their existing brand. A private domain is not recommended for Cloud Kicks, as it does not provide full authentication or branding benefits as a SAP does.
References:
https://help.salesforce.com/s/articleView?id=sf.mc_es_sender_authentication_package.htm&type=5


NEW QUESTION # 123
A daily deal website is concerned with their sender reputation and needs consistent visibility into subscribers who report their email as spam.
How can they determine which subscribers reported their email as spam so they can flag those records in their customer service database?

  • A. An automation that queries the Complaint data view.
  • B. An automation that generates the Complaint Tracking Extract.
  • C. An automation that generates the Unsubscribe Event Extract.
  • D. An automation that queries the Unsubscribe data view.

Answer: A


NEW QUESTION # 124
Northern Trail Outfitters injects outcomes into Journey B based upon email engagement in Journey A.
Which method would facilitate this solution?

  • A. In Automation Studio, query activity engagement on Journey System Data View for email send in Journey A; Use resultant data extension for Journey B injection.
  • B. In Automation Studio, use verification activity to verify engagement or email in Journey A; Query engagement data extension for Journey B injection.
  • C. In Journey A, engagement split email send. In Automation Studio, query_ Journey Activity data view for the Engagement Split Result Boolean field; Use resultant data extension for Journey B injection.
  • D. In Journey A, engagement split followed by Update Contact Activity to Boolean field on an engagement data extension; Query engagement data extension for Journey B injection.

Answer: D

Explanation:
The best method is:
* Use an Engagement Split in Journey A to identify engagement.
* Use Update Contact Activity to update a Boolean field in a Data Extension based on the engagement result.
* Later, query this updated engagement Data Extension to inject subscribers into Journey B based on their behavior.
This avoids relying directly on querying system data views and enables near-real-time, easy-to-manage segmentation.
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Exact Extracts from Salesforce Documentation:
Source: Salesforce Help - Update Contact Activity in Journey Builder
# "Use Update Contact Activity to update attribute values for contacts during a journey based on behaviors such as engagement." Source: Salesforce Help - Journey Builder Engagement Split
# "Engagement Split evaluates engagement (open, click) and can trigger updates to data for further automation."
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NEW QUESTION # 125
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